The Worst Print Media Design Essay Example | Topics and Well Written Essays - 1750 words

The Worst Print Media Design - Essay Example According to the studies conducted by Palshaw (1986), these companies’ advertisers are trying to reach out to their potential customers through the use of these media. Television advertising, being the most expensive way of promoting products or services, directly approaches the public. However, advertising through television requires ample budget because these TV commercials should be enticing enough in the eyes of the public. TV commercials should be interesting enough, something that would make their imaginative minds work. Moreover, TV commercials should possess qualities that would hit the companies’ goals; thus, making it very specific (Leebron, 1997). Palshaw (1986) added that with the use of radio advertising, the commercial should be better inclined with either a TV or print media so that it could, in a way, better affect the public. Radio advertising also requires a lot of effort on the part of the companies’ advertisers. Print advertising, on the other hand, can also reach out to the public and directly influence its target market only if the print ad itself is evoking enough. Palshaw (1986) concluded that the best way to promote products or services is through the use of combined or mixed media. For example, a company could promote its products or services using the media cited above. Meaning they can take advantage of TV commercials, simultaneously supported by radio commercials, in addition with print advertising. With this method, the companies can take advantage of every media that reaches out to public market through various waves. And since each of these media have their own advantages and disadvantages, by usin g mixed media, these media compromise each other. In addition, with the use of mixed media advertising, the company can pinpoint exactly which of the advertising methods do most of its integral purpose. Another media that companies could use is, by far, more effective than TV advertising. It is